Claiming a first, Universal has announced a mobile commerce campaign partnership with Adgregate Markets, meaning consumers can buy the Blu-ray or DVD of the blockbuster Inglourious Basterds via their mobile phones. Using Adgregate's "ShopAds, consumers can view ads of the film, pre-order the film, or shop for the best price online. “This innovative partnership with Adgregate Markets fits perfectly with Universal’s strategy of providing home entertainment consumers maximum flexibility and convenience when it comes to purchasing and viewing their favorite films,” says Universal Studios Home Entertainment president Craig Kornblau.
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